A new website, a new blog, so I thought we would start out with the basics first.
I’ve worked in Search Marketing for a good few years now, and have spoken with a large number of small business owners that even today are still struggling to understand SEO and the various forms it comes in.
Most people have heard of links and meta tags, and most people do understand the importance of the different elements to improve rankings in the SERP’s (search engine result pages – for those who aren’t sure of the lingo). But where should you start and why?
Google, as most people are aware, put the largest amount of weighting on inbound links and the anchor text of those links, so surely it would be wise to invest every effort into getting more links, right?
Well, sort of, let me explain it differently in way most people can relate too. If you are getting a new carpet fitted, you could simply just get it fitted on top of the concrete floor. It would look ok, guests would notice it was new and it will perform its job fine.
However, to really make the most out of the new carpet, you should also invest in new underlay. This way, the carpet would feel nicer, it would last longer and most people would recognise the difference a good underlay makes.
In this example, the carpet represents off-page optimisation, inbound links, social bookmarking etc. The underlay is on-page optimisation – ensuring the search engine knows exactly what each page of your website is about. Hopefully that makes some sense to you! It is possible to just optimise off-page but starting out with good on-page will definitely make the end result better!
A few months back, I was reading one of my favourite SEO blogs and saw this image which I immediately saved and use with my clients. (A massive two thumbs up to the guys at www.seomoz.org)
http://ping.fm/DIcTs
In all my years of explaining on-page optimisation, this picture sums up the whole effort.
So if you’re thinking of optimising your website, and confused as to where to start, check your pages, and check your tags.
Pay As You Go SEO offer custom built SEO services for SME’s in the UK
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