Why Should I Get a Log Cabin

A log cabin is a small house built from logs. It is a very complex type of log house. A distinction should be drawn between the traditional meanings of "log cabin" and "log house." "Log cabin" generally denotes a simple one, or one-and-one-half story structure, somewhat impermanent, and less finished or less architecturally sophisticated. A "log cabin" was usually constructed with round rather than hewn, or hand-worked, logs, and often it was the first generation home building erected quickly for frontier shelter.

Log cabin kits are easy to assemble and are very functional. In fact, many of these cabins can serve a wide variety of uses in addition to being a three or even four season home or lodge.

What this means is that the standard-size kit can be built upon to come up with a wide range of shapes such as an 'L' or 'H' shape cabin of greater dimensions than come in a standard kit. A quality kit, by the way, will come with at least a three-season capability and the walls will be non-insulated, so keep that in mind when looking at different floor plans.

The upside to all of this, when purchasing a log cabin kit is that there is no sawing or drilling required to secure the logs one on top of the other or in some other fashion. The cabin will be delivered in complete panels, as a matter of fact. This means that the roof and all walls necessary to form the cabin will be delivered ready to go and can be put up relatively quickly.

Usually, these kits will include special materials for the inside of the walls that will be made of knotty pine while the exterior side of the wall will usually consist of a solid wood panel that has been milled so that it resembles a round wood log. This is quite attractive and is another reason why no insulation will generally ever be needed.

Log cabinsUK are a UK based supplier of Log Cabins, Garden Cabins and Log Cabin Kits

ok, so today I am going to do my first sales video for a squeeze page! I will let you know how it goes!

Benefits of Outbound Telemarketing

Benefits of outsourced telemarketing:- Outbound telemarketing is a system or technique used in marketing wherein sales personnel known as telemarketing agents solicit possible customers to purchase a service or product being offered. This method of sales may be conducted through several methods which include phone calls and succeeding meetings, or as of recently, web conference appointments scheduled during the phone call. Several companies use telemarketing solutions to help expand their market and increase sales. The outbound telemarketing companies of these large multinational companies are often established using outsourced services provided by outbound call centers. Outbound telemarketing are a great solution to a company's telemarketing needs as these call centers specialize in telemarketing solutions. These outsourcing companies are fully aware of what scripts can generate a more positive response from probable clients, have fully trained outbound telemarketing agents, and can modify a telemarketing program to custom-fit a company's needs. Outbound telemarketing obtained through outsourced call centers can offer several advantages to its clients. These advantages are: --Outsourced telemarketing call centers eliminate the need for training the company's own team of telemarketing agents, which also includes enhance and improve of performance through preparation, guidance and telemarketing tips. --Outsourced services also eliminate the rather taxing process of advertising for and hiring outbound customer service agents. --Outsourced services can be more cost-effective as compared to having an in-house outbound telemarketing department. --Outsourcing also allows for a customer service department that is open and available 24 hours a day. --Outsourced outbound customer service agents allows the company to focus on other aspects of marketing and sales. These are only some of the many advantages that a telemarketing company may benefit from once the services of an outsourced telemarketing call center have been acquired. Aside from these, outsourcing telemarketing services can also provide a company with peace of mind - simply through knowledge of the fact that there is a team of well-trained individuals dedicated to generating leads for their company.

Forget position 1, go for position 1 - 10!!! http://ping.fm/Gmj8R

Just found a great guide to PPC optimisation at http://ping.fm/8BPsc

A Beginners Guide to On-Page SEO

A new website, a new blog, so I thought we would start out with the basics first.

I’ve worked in Search Marketing for a good few years now, and have spoken with a large number of small business owners that even today are still struggling to understand SEO and the various forms it comes in.

Most people have heard of links and meta tags, and most people do understand the importance of the different elements to improve rankings in the SERP’s (search engine result pages – for those who aren’t sure of the lingo). But where should you start and why?

Google, as most people are aware, put the largest amount of weighting on inbound links and the anchor text of those links, so surely it would be wise to invest every effort into getting more links, right?

Well, sort of, let me explain it differently in way most people can relate too. If you are getting a new carpet fitted, you could simply just get it fitted on top of the concrete floor. It would look ok, guests would notice it was new and it will perform its job fine.

However, to really make the most out of the new carpet, you should also invest in new underlay. This way, the carpet would feel nicer, it would last longer and most people would recognise the difference a good underlay makes.

In this example, the carpet represents off-page optimisation, inbound links, social bookmarking etc. The underlay is on-page optimisation – ensuring the search engine knows exactly what each page of your website is about. Hopefully that makes some sense to you! It is possible to just optimise off-page but starting out with good on-page will definitely make the end result better!

A few months back, I was reading one of my favourite SEO blogs and saw this image which I immediately saved and use with my clients. (A massive two thumbs up to the guys at www.seomoz.org)

http://ping.fm/DIcTs

In all my years of explaining on-page optimisation, this picture sums up the whole effort.

So if you’re thinking of optimising your website, and confused as to where to start, check your pages, and check your tags.

Pay As You Go SEO offer custom built SEO services for SME’s in the UK

Search Engine Domination

As we approach 2010, the buzzwords in cyberspace are full of “social media”, “SMO” and “social networking”, but how does this impact on you?

Many organisations perceive themselves as too small to make use of social media and cannot see the real benefit of utilising these powerful sites.

Traditionally, the role of an SEO has been to achieve first page results for certain keywords. And why not? The holy grail for all businesses is the “position 1 in Google”.

The traffic and confidence that a position 1 result generates is tremendous, but how much thought goes in to the other 9 results?

The average business has a number of routes to achieve high first page results for a particular keyword. On-page optimisation, off-page optimisation and pay-per-click all play their part in good ranking for certain phrases. But each of these carry their own positives and negatives for reaching the end goal.

Social media has changed this. There are now many different ways to achieve a first page listing and Google is loving Web 2.0 properties at the moment.

From real time Twitter results to the pure Page Rank of social media sites, the first page is now a battleground for SEO’s.

Hubpages, Squidoo Lens’, Facebook groups are all being indexed and ranked highly if optimised correctly and each is a result in its own right.

Whereas the traditional SEO will optimise your site to rank highly, the real objective should be to dominate the SERP’s for a particular search term. Why have one position when you can have 30 out of the top 50?

By utilising Social Media correctly, your website could be ranking for its blog posts, a hub page, a squidoo lens, a facebook group, your linked in and twitter profiles. Each one referencing your primary site, but also occupying the results page.

Not only does this lead to more traffic and therefore sales, but it prevents your competition from even getting close.

Who wants a first page listing? I want the first 7 positions!

Are You Making the Most of Pay Per Click?

Many organisations across all industries are recognising the benefit in using Pay Per Click (those “sponsored listings” around the edge of the Google results) to win more business from the internet.
However, how many people can actually do this right and show a positive return on the money being spent?
Here are the 7 Golden Rules to follow when creating a Pay Per Click campaign.

Rule 1: Avoid Broad Match.
It is important not to be lazy when setting up your campaign. The more focused your keywords, the less you pay. Your ads will also appear higher if they a more relevant to the search. Take your 100 keywords and make them into 200 by adding exact variations.

Rule 2: Avoid Geo-Targeting.
Google offers an easy way to advertise a certain area. But there are many technical reasons this doesn’t work effectively. Instead, identify the larger towns and cities you work in and put those into your ad copy as keywords.

Rule 3: Don’t Copy the Competition.
Just because someone is doing it one way, doesn’t make it right. Ensure your adverts are relevant for you and what your customers are looking for. Make sure your ads identify what makes you unique, why should they choose you over the next guy?

Rule 4: Take Advantage of Seasons.
You know your industry better than anyone else. If you know that a certain product sells better at a certain time, then take advantage of that. Thousands of people will make similar searches at certain times of the year. Identify the need of the customer and match it with your campaign.

Rule 5: Include “Negative” Keywords.
Occasionally, Google will show your adverts for searches that you didn’t intend to appear for. These cost you money and impact on the performance of your campaign generally. Using the reporting functions, identify these searches and ensure they are included in the negative keyword section to prevent it happening in the future.

Rule 6: Create Good Ad-Copy.
Google will consider a number of factors when working out click cost and ad position. The more relevant your ad, the better Google will like it. Make sure your keywords have unique adverts with the keyword in the Title, the Ad Copy and the Display URL. You will appear higher and pay less as a result.

Rule 7: Don’t Ignore the Brand Names.
Think about it. If your customers are searching for a particular product, that you can supply and install, why not appear for that. People might be searching for a brand following a TV or Radio advert, so make sure they find your site at the same time. Remember though, if you get a letter from the brand asking to remove it, I would comply!

If you follow these guidelines and monitor the campaign regularly, you should have no problems increasing your business online. Say goodbye to printed directories, internet advertising is bigger, easier to track and here to stay – make sure your part of it.

Don't forget to use your PPC campaign when performing search engine optimisation to ensure you optimise the right keywords

wow, just spent 2 hours creating a lot of social sites! time to utilise them....